Field notes
How great brand names actually get made.
Case studies, methodologies, and opinionated takes from the team building the world’s fastest naming agency.
Case Study··9 min read
We Named 10 Fake Companies With AI. Here Are the Results.
Ten briefs, five AI agencies, five to ten minutes per brand. ~100 candidates, 1 winner each. The full naming gauntlet — unedited.
Read postMethodology··7 min read
The 5 Creative Methodologies Behind Brand Cleared
Every name in a Brand Cleared report comes from one of five distinct creative lenses — Sound Lab, Provocateur, Cultural Lab, Moment Lab, Viral Lab. Here's what each one does and why it matters.
Read postComparison··8 min read
Why $149 Beats a $50,000 Naming Agency
A traditional naming agency takes 8 weeks and costs as much as a used car. We do the mechanical parts of the job in minutes for the price of dinner. Here's the line-by-line breakdown — and what you genuinely don't get.
Read post